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Local bank promotes a 'Safe Way to Enjoy Christmas'

Bank of Valletta has launched a brand new campaign called ‘A Safe Way to Enjoy Christmas’, in a bid to promote safer contactless payments. 

The campaign is focused on the sheer simplicity and convenience of paying for your purchases through the use of BOV Pay for in-store purchases and your BOV card for online shopping.

“Tap and pay has drastically increased in its popularity with the Maltese, especially during these COVID times,” said Franco Xuereb, executive, Electronic Banking at BOV. “Customers who switch to contactless form of payments, do not move back to cash and cheques due to their fast transaction time and ease of use.”

Since the start of the pandemic, Bank of Valletta has seen a surge of nearly 30% in contactless payments, which shows that local payment behaviours are shifting rapidly. With BOV Pay, customers can make in-store payments with their smartphone instead of their physical credit or debit card. 

How can I make contactless payments?

Simple! Download the BOV Pay App and save your BOV Visa Debit or Credit Card on your NFC enabled phone. From then on, you can just unlock your phone and tap it on the shop’s EPOS machine. The payment will be done in an instant!

Garmin and Apple device owners can also make use of this fast payment method by uploading their BOV Cards on their smartwatch or iPhone. The tap-and-pay way is also available for those who prefer to use their actual card to pay. Purchases under €50 can be paid for with a simple tap against the point of sale terminal without the need to input the PIN number. Purchases over €50 would require a PIN number.

“Our Christmas campaign is designed to drive consumer awareness, bringing to life the safety aspect of contactless payments. At a time when physical exchanges with others and contact with frequently touched areas are highly undesirable, contactless payments are definitely the way to go, as these translate into a safer, faster and cheaper experience when compared to cash or cheques,” said Xuereb. 

“So this festive season, opt for contactless as one safe way to enjoy Christmas.”