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A celebration of live events with #MPOlive this July
As Malta’s foremost musical institution, the Malta Philharmonic Orchestra is thrilled to be greeting live audiences once again as it returns to concert making as part of #MPOlive this July.
The series of events follow-up on a groundbreaking digital transformation which had the MPO reach far and wide, with 5.2m unique followers across 45 countries. Celebrating this milestone, the excitement of returning to live audiences is palpable in the vivacious, eclectic programme presented for #MPOlive.
3 open-air concerts presented in collaboration with the Malta Film Commission will feature orchestra classics, film music and a side by side concert with the Malta Youth Orchestra, under the star-lit city sky at Pjazza Teatru Rjal, Valletta.
“The current challenging times have presented a unique opportunity for the MPO to broaden its mission and tap new ventures and be a lifebuoy for the arts,” explained MPO CEO Sigmund Mifsud. “Acting as a catalyst to motivate people to attend cultural events, #MPOlive also seeks to underline how well-organized events can allow artists to showcase their talents.”
Mifsud added that an important lesson from COVID-19 was realising the crucial role of music in our lives as the MPO exploited its digital transformation to render this art form more accessible to wider audiences. Additionally, investing in the film industry is a strategic goal of the orchestra as it seeks to record soundtracks and bolster Malta’s potential as a cultural hub.
During a Press Conference discussing the event, Minister José Herrera praised the MPO for managing to adapt to the situation throughout the pandemic. Minister Herrera also noted the existing, fruitful collaboration between the MPO as an entity of the Ministry for the National Heritage, the Arts and Local Government and the Ministry for Tourism and Consumer Protection, as a cooperation which is sure to bolster the tourism industry.