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Malta Tourism Authority wins big in London

Malta Tourism Authority wins big in London

The Malta Tourism Authority has once again been awarded the ‘Tourist Board of the Year’ Award at the prestigious Travel Industry Awards 2021 by TTG held in London last week. This is the fourth time that this prestigious award was won by the MTA after successfully clinching the trophy in 2016, 2017, 2019 and 2021.

The Travel Industry Awards by TTG, in association with Virgin Atlantic, brought the travel community together to celebrate the businesses that have grown stronger through the COVID-19 crisis, and helped to highlight the most trusted travel brands for consumers.

In a year of setbacks and challenges for travel, companies and individuals have been tested to their limits. Yet rather than lose heart, they have faced the pandemic and fought back, supporting their customers, and proving their steadfastness, adaptability and innovative thinking.

“I am so pleased that MTA UK & Ireland were named Tourist Board of the Year 2021 at the TTG Travel Industry Awards this week. The team have worked hard with our trade partners and travel agents throughout the past 18 months to train them up on Malta, Gozo and Comino and what we have to offer their clients. Our work with our trade partners despite the difficult situation was ongoing, robust and agile and the team have overcome many hurdles to ensure our relationships stay strong and have endured the hard times. I could not be prouder that their hard work has been recognised and want to thank them for their ongoing dedication to promoting our beautiful islands,” Tolene Van Der Merwe, Director of the MTA UK Office stated.

Photo: MTA

“Having the Malta Tourism Authority receiving such an important award is of sterling news for the hospitality industry. Considering the challenges of kickstarting a tourism industry that was hit by the worst crisis in history, it can be said that tourism traffic to the Maltese Islands progressively improved week after week and numbers are growing still even though the traditional peak of summer has now passed. In the light of this encouraging results, I would like to congratulate MTA’s Director in the UK and her hardworking team for doing their part in strengthening Malta’s touristic prospects in the UK market.

The perseverance and commitment displayed in the past months is a pure showcase of how the Malta Tourism Authority is turning challenges into new opportunities for the years to come,” remarked Minister for Tourism and Consumer Protection Clayton Bartolo.

“We are extremely proud of the UK market team in London and in Malta who have once again proven to share the same resilience, determination and work ethic which has become somewhat synonymous with the Maltese people, even more so during the COVID-19 pandemic. The two teams have worked hard to keep Malta and Gozo on top of mind with the UK trade and public throughout the pandemic to make the recovery phase as fast as possible.

It is these qualities that have made our UK office shine through once again during this year’s Travel Industry Awards. We look forward to continuing our work in the United Kingdom, which is Malta’s biggest market after the positive start that we have had, despite all the challenges,” Carlo Micallef, Deputy CEO and Chief Marketing Officer of the MTA stated.

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