WATCH: AIDAN Releases Brand New Single and Music Video Cowboys Don’t Cry
Maltese singer and songwriter AIDAN has released his brand-new single ‘Cowboys Don’t Cry’, the title track from his highly anticipated upcoming album, set for release on Friday, 20 March. The official music video is out now, ushering in a bold new musical era for Malta’s representative at the Eurovision Song Contest 2026.
The album, also titled ‘Cowboys Don’t Cry’, will feature 12 brand-new tracks, including his 2026 Eurovision entry ‘Bella’. The project marks a major new chapter in AIDAN’s artistic journey, following a remarkable period of growth, creative development, and expanding international recognition.
Since winning the Malta Eurovision Song Contest, AIDAN has continued to build strong momentum both locally and abroad. His music and live performances have attracted widespread attention, helping him connect with audiences beyond Malta while refining and evolving his distinctive sound.
In recent weeks, AIDAN has toured extensively across Europe as part of the promotional campaign for ‘Bella’, the song that will represent Malta on the Eurovision stage. The tour has already included stops in Bulgaria, Lithuania, Greece, San Marino, Albania, and Sweden, where he performed live, promoted his music, and appeared as a guest on numerous television and radio programs.
While touring, AIDAN also met many of this year’s Eurovision contestants, strengthening ties within the international Eurovision community and building anticipation ahead of the competition.
With all 35 songs for this year’s Eurovision Song Contest now selected, Malta will compete in the second half of the second semi-final, taking place in Vienna this May as part of the competition’s 70th edition.
The promotional tour continues in the coming weeks, with additional international stops planned, including the United Kingdom and Norway, as AIDAN continues to showcase ‘Bella’ and introduce new audiences to his music.
‘Cowboys Don’t Cry’ is available now on major streaming platforms.
