“At this time, we want to keep the Christmas spirit alive, while continuing to help and support the local industry. We believe that this balance can be achieved through ongoing economic activity even when it comes to Christmas shopping, while people keep following the necessary precautions,” she said.

The minister encouraged those who usually spend their holidays overseas to consider alternatives such as boutique hotels and restaurants in Valletta. Here, people can enjoy the festive atmosphere that will be similar to that of other cities, but also a unique one. She also mentioned how this year, the Christmas programme will be different, but in line with the most recent measures issued by the Health Department.

Jose Herrera, minister for national heritage, the arts and local government said that by means of the announced initiatives and incentives, for those visiting the capital, arts and culture will once again lead to economic and social regeneration.

Despite the unprecedented times that we are living in, he added, it is vital that we continue to support local artists with our participation as members of the audience, and that cultural events continue to be held.

Gavin Gulia, chairman of the Malta Tourism Authority explained that the authority continued to use marketing tools to advertiser the capital city, which has, over the years, transformed itself into a top touristic destination.