The Duke Shopping Mall in Rabat in Gozo will be helping young children struggling with the repercussions of the pandemic this festive season.

How? By calling on its retail tenants to donate presents. The mall’s Light Up Someone’s Christmas initiative is also encouraging the local community to donate any presents, large or small, to be placed in a custom, designed and hand-crafted gingerbread house. Everyone is invited to bring new items and presents of all shapes and sizes, ranging from toys to nappies to formula, from bottles to vouchers.

Purchases at the shops within the mall will help children in need through a percentage of the sales donated by the shops themselves, if they wish, by means of presents. All customers shopping at the Duke Shopping Mall will contribute to the initiative.

“As we have all been taught, Christmas is the time for giving and sharing with those we love and care for dearly, but not just. It is also about showing a little kindness to people in our community and beyond who have not been as fortunate in their lives as we are,” said spokesperson for the mall.

To promote the idea on a national scale, the mall crafted a video around the story of the gingerbread men, which highlights the joy of of giving and shared happiness. It reminds us all of the great value community has for each one of us.