Ira Losco’s ninth single You Did It Again, as well as the accompanying music video sees the artist adopting a number of different roles, the main narrative in her most recent sold-out concerts at the stunning Manoel Theatre in Valletta.

The musician highlighted the struggle of juggling several roles in life, which is amplified in the music video for the orchestrated single. You Did It Again describes the closing of a final chapter in a dysfunctional relationship. Her lyrics go hand-in-hand with the music production by Howard Keith, who mixed the track at Jagged House Studios.

In her recent post, Ira mentioned that life without art is a life without colour and also dedicated the single and video to all those working in the industry.

“The setting for the video is a beautiful theatre, I felt that this release should coincide with my concert, which happened a week ago. During a time when the arts have been hit so hard by the pandemic, I wanted to showcase our magnificent theatres as well as have much talent in my cast. I urge people to keep supporting local talent and listening to local music,” she said.